When your product or organization is saddled with a less-than-ideal name, you’re starting out with an unnecessary disadvantage.
Have you ever seen a full-page ad that had just one sentence in the center of an otherwise blank page? Have you ever not read it? The more benefits we tout, the less people read them – and even fewer people absorb them.
Which logo do you think took longer to create? Which one cost more?
Simple is not easy. Simple is time-consuming, laborious, and often painful. And it's especially difficult if you happen to find yourself on a logo design committee where everyone has an idea they want included.
Imagine how much more impact your organization could have–how much more business you could do, how much more money you could raise–if every single touch-point strengthened your relationship with your customer. (For example: imagine the message on your banner ad is reflected on the web page it links to, which looks exactly like your sales kit that reiterates the messaging in your Power Point.)