Taking creative license is an important tool in getting your message across. (And especially underutilized in the nonprofit world.) But please don’t break the rules without knowing them first.
Are you making assumptions about your target audience that could yield poor results?
I’ve been busily (and happily) re-branding two new clients. Here I share my early designs for one of them.
Soliciting proposals for the first time ever? It’s not that hard. Just invest some time to get clear about what you want first.
Advertisers love it when they can pinpoint the exact tactic that gets people to buy, subscribe, or donate. But the simple fact is that a person needs several points of contact, many of them subliminal (and not traceable), before a new advertising message hits their consciousness.