LapchickCo’s decades of experience and organizational flexibility give you personalized attention and efficiencies that larger agencies simply cannot match. We can work one-on-one to tailor a range of full-service benefits without full-service agency costs, providing creative and marketing strategy and account planning, brand development, internal brand training, and more.
Successful creative direction meets your audience where they are intellectually and emotionally–and works to influence their buying decisions from there. With equal attention to art direction, design, writing, and your marketing goals, LapchickCo will build a rock-solid foundation to support and enhance your current and future marketing efforts.
Think of your brand as a road map to claiming and growing your rightful share of the marketplace. Our branding process will distinguish you from your competition, define the essence of your business for both you and your audience, and point to sensible and effective strategies to retain and attract customers.
Cause branding demonstrates a commitment to social responsibility, generates good will, and differentiates companies. Cause-related brands work with select nonprofits to engage new markets and strengthen existing customer relationships. More than just a feel-good initiative, cause branding can be a key component of a successful branding strategy, particularly if you’re trying to sell a commoditized product or service.
Effective graphic design invites and prepares your audience to receive your message. In designing your logo and stationery, website and social media, brochures, reports, guides, infographics, and other visual media, LapchickCo provides you with signature designs that integrate with–and support all elements of–your marketing.
You’re going to save yourself a good deal of time, money, and missed opportunities if you invest in a marketing strategy. For smaller businesses, startups, and nonprofits, this roadmap could be as simple as a few paragraphs describing how you will focus your marketing, advertising, or communications budget. But boiling it down takes a thorough understanding of your target market’s thinking and behaviors. LapchickCo will work with you on a smaller scale and invite expert partners for larger scale strategies and plans.
We don’t expect you to know which disciplines to start with, but we’d be happy to help you figure out the best approach to achieving your overall goals. CLICK HERE if you’d like to set up a call to learn more about what our unique approach can do for you!