With equal attention to design, messaging, and a strategy to meet your marketing goals, LapchickCo will build a rock-solid foundation to support and enhance your current and future efforts.
We can uncover key insights to get your message to your target audience and put our expertise to use in helping you learn more about who your audience is — and who it ought to include. Only then can we craft a brand identity and messaging that will best reach your audience, ensuring you enjoy an effective, durable, and one-of-a-kind relationship with the people you want to serve.
Your brand is a roadmap to claiming and growing your rightful share of the marketplace. LapchickCo’s branding process will make you stand out from your competition, define the essence of your organization both internally and externally, and point to sensible and effective short- and long-term strategies to attract and engage your audience.
CAUSE BRANDING: Differentiating your business around a cause
We offer cause branding as a means of differentiating your brand. Cause-related brands are built to support a cause. If it’s done honestly, cause branding can generate goodwill, demonstrate your commitment to social responsibility, and differentiate your business. They help engage new markets, improve employee relations, and strengthen existing customer relationships. More than just a feel-good initiative, cause branding can be a key component of a successful branding strategy, particularly if you’re trying to differentiate a commoditized product or service.
CAUSE MARKETING: Leveraging your corporate relationships
We recommend cause marketing to our nonprofit clients as a low-cost opportunity to substantially deepen relationships with your existing corporate donors. This builds brand awareness to audiences on both sides, simultaneously increasing your donor base and their customer base.
The primary job of effective marketing design is to invite and prepare an audience to receive your message. In designing your logo and stationery, website and social media, brochures, reports, guides, infographics, and other visual media, LapchickCo will bring your organization to a new level, making it stand apart from today’s clutter-infused marketplace.
Investing in sound marketing strategy will save you time and money while maximizing your opportunities. For smaller businesses, startups, and nonprofits, this strategy can be as simple as a single page describing how to focus your marketing, advertising, or communications budget. But boiling it down almost always requires a thorough understanding of how your target market thinks and behaves, as well as your own strengths and weaknesses. LapchickCo has helped scores of successful organizations with this important process and can help you, too.
Don’t know where to start? Start at the very beginning.
Just a few hours of consultation can help you determine if, when, and how best to move forward with marketing, communications, or branding, tailored around your needs, capabilities, and goals.
Outside consultation offers a fresh and unbiased perspective and keeps your project on track and moving in a positive direction.
It’s usually best to begin the conversation earlier rather than later. If you wait until you’re ready to go, you may have to make compromises—from budget to timing to hiring—which can compromise your experience and your results.
Consultation is also vitally important if you’re developing an RFP for design services. LapchickCo can offer a wealth of suggestions to help you craft a request that will get you what you need and want while avoiding the many headaches that can result from budget misunderstandings or from hiring a poor fit.
We don’t expect you to know where to start, but we’d be happy to help you figure out the best approach to reaching your goals. CLICK HERE if you’d like to learn more about what LapchickCo can do for you!