Jodie got an early start in design (commercial art) at the Art Institute of Fort Lauderdale in the early 80s. Though she was enticed by the party, she returned home with a passion for figuring out what makes consumers tick and developing brand relationships through attention-grabbing dynamic designs. With her focus on building clients’ brand capacity, she started her first ad agency outside of Philadelphia in 1987, where she learned how to create her designs on a state-of-the-art Macintosh (with a full 80 MB of memory!).
Committed to her clients’ success, she soon became engaged in all elements of the marketing process, including media planning, radio production, direct mail, trade advertising, point of purchase, and trade show graphics.
Jodie moved to Maine in 1993, and founded Portland-based Lapchick Creative in 1998, a respected strategic marketing and design firm, where she was Creative Director through 2009.
Jodie is an active member of her community, including a current board position with Women Standing Together and an active member of Peloton Labs, the Portland co-working space where she chooses to hang her hat alongside many other creative entrepreneurs.
Her favorite design challenge is to bring vitality to intangible services or commoditized goods, developing engaging visuals or metaphors to communicate invisible concepts.