Imagine how much more impact your organization could have–how much more business you could do, how much more money you could raise–if every single touch-point strengthened your relationship with your customer. (For example: imagine the message on your banner ad is reflected on the web page it links to, which looks exactly like your sales kit that reiterates the messaging in your Power Point.)
You’ve never actually been the lead in a design project, but you’ve seen it done and it can’t be that hard, right? Wrong. There’s actually a lot that goes into getting what you want from your designer, including some important strategic questions you need to consider before your first meeting. Click here to read more.
Is there life beyond logo guidelines? Let's take a look at one of the most frequently missed opportunities I encounter (that irks me the most): the opportunity to employ brand design beyond the logo as a means of getting brand recognition.