You’ve never actually been the lead in a design project, but you’ve seen it done and it can’t be that hard, right? Wrong. There’s actually a lot that goes into getting what you want from your designer, including some important strategic questions you need to consider before your first meeting. Click here to read more.
Is there life beyond logo guidelines? Let's take a look at one of the most frequently missed opportunities I encounter (that irks me the most): the opportunity to employ brand design beyond the logo as a means of getting brand recognition.